顧客一般不會(huì)主動(dòng)給好評(píng)，但是一定會(huì)主動(dòng)給差評(píng)。如同木桶效應(yīng)，你可以沒(méi)有長(zhǎng)板，但是一定不能有短板。

　　Customers generally do not give positive reviews proactively, but they will definitely give negative reviews proactively. Like the barrel effect, you may not have a long board, but you must not have a short board.

　　所謂沒(méi)有消息就是好消息，讓一個(gè)點(diǎn)外賣(mài)的人肯去主動(dòng)評(píng)價(jià)商家的動(dòng)力往往不是這一餐吃得多么滿(mǎn)意，而是這一餐吃得多糟糕。商家可能對(duì)此深有體會(huì)，想要得到用戶(hù)的一個(gè)五星好評(píng)是要寫(xiě)小紙條、給優(yōu)惠、送小菜等諸多手段去爭(zhēng)取才能有的。相反，一招不慎，在某個(gè)小環(huán)節(jié)出了問(wèn)題得到一個(gè)一星差評(píng)是很容易的，并且大部分差評(píng)都是圖文搭配，聲情并茂的有效點(diǎn)評(píng)。在外賣(mài)平臺(tái)，差評(píng)讓想要下單的用戶(hù)望而卻步，還會(huì)嚴(yán)重影響曝光量。比如我們的一個(gè)賣(mài)煎餅果子的外賣(mài)商家就因?yàn)檫B續(xù)兩天收到差評(píng)，在沒(méi)改變其他活動(dòng)的情況下，本來(lái)是上升勢(shì)頭的曝光人數(shù)，驟然下降。我們有過(guò)測(cè)算，一個(gè)一天50單左右的店鋪，一個(gè)差評(píng)大概會(huì)讓店鋪在未來(lái)的幾天損失50-100元。所以這樣去算還是挺可怕的。

　　The so-called 'no news' is good news, and the motivation for a person who orders takeout to actively evaluate the business is often not how satisfied they were with the meal, but how bad they ate. Merchants may have a deep understanding of this. To get a five-star review from users, they need to use various means such as writing small notes, giving discounts, and giving away small dishes to strive for it. On the contrary, it is easy to get a one star negative review for a minor issue with a careless move, and most of the negative reviews are effective comments that combine text, images, and emotions. On food delivery platforms, negative reviews deter users who want to place orders and can seriously affect exposure. For example, one of our food delivery vendors selling pancakes and fruits received negative reviews for two consecutive days. Without changing other activities, the exposure numbers, which were originally on the rise, suddenly decreased. We have calculated that for a store with around 50 orders per day, one negative review could result in a loss of 50-100 yuan in the coming days. So it's quite scary to calculate in this way.

　　由于包裝不當(dāng)產(chǎn)生的各種差評(píng)非常之多，包裝問(wèn)題占所有差評(píng)的比例可能遠(yuǎn)遠(yuǎn)超出了大家的想象。比如下圖：

　　Due to improper packaging, there are numerous negative reviews, and the proportion of packaging issues in all negative reviews may far exceed people's imagination. For example, in the following figure:

　　反映在包裝上的問(wèn)題最普遍有以下四種：

　　There are four most common issues reflected in packaging:

　　1、包裝太簡(jiǎn)陋（或者不符合店鋪定位）

　　1. The packaging is too simple (or does not match the store's positioning)

　　2、打包盒尺寸不對(duì)，明明正常分量的食物卻顯得量??；

　　2. The size of the packaging box is incorrect, and even though it is a normal amount of food, the quantity appears small;

　　3、包裝不當(dāng)導(dǎo)致漏湯，燙傷用戶(hù)；

　　3. Improper packaging leads to soup leakage and burns to users;

　　4、面湯沒(méi)有分離，導(dǎo)致面脹、嚴(yán)重影響口感；

　　4. The noodle soup did not separate, causing the noodles to swell and seriously affecting the taste;

　　1、包裝簡(jiǎn)陋

　　1. Poor packaging

　　意思不是說(shuō)讓商家用多好的包裝，還是要選擇性?xún)r(jià)比的。

　　The meaning is not to ask merchants to use high-quality packaging, but to choose cost-effective options.

　　下面這種黑色餐盒其實(shí)也就比透明的餐盒貴1-2毛，但是給人的感覺(jué)完全不一樣，黑色盒裝菜顯多，而且給人更有保溫的感覺(jué)。推薦小炒類(lèi)用黑色的盒子。

　　The black lunch box below is actually only 1-2 cents more expensive than the transparent one, but it gives a completely different feeling. The black box contains more dishes and provides a more insulated feeling. Recommend using a black box for stir fry dishes.

　　筷子這些小件其實(shí)都挺便宜的，每單貴1-2毛但是不會(huì)讓你在這個(gè)上面吃差評(píng)。相比一個(gè)差評(píng)50-100元損失來(lái)說(shuō)的話(huà)，這個(gè)成本還是遠(yuǎn)遠(yuǎn)低于差評(píng)成本的。

　　Chopsticks and other small items are actually quite cheap, costing 1-2 cents per order, but they won't leave you with negative reviews. Compared to a negative review with a loss of 50-100 yuan, this cost is still much lower than the negative review cost.

　　2、選擇合適的尺寸

　　2. Choose the appropriate size

　　一般來(lái)說(shuō)小炒正常分量為500ml左右，但是我們用500ml的盒子裝出來(lái)就比較滿(mǎn)，其實(shí)不適合打包也不好看。正常來(lái)講我們推薦用650ml的盒子，這樣看起來(lái)會(huì)有一些空間，但又不至于顯得分量小。

　　Generally speaking, the normal serving size for stir fry is around 500ml, but when we pack it in a 500ml box, it is quite full and not suitable for packaging or looking good. Normally, we recommend using a 650ml box, which will give some space but not appear small in weight.

　　正常分量的菜用500ml顯得比較擠，用650ml就剛剛好。

　　A normal serving size of 500ml may appear cramped, but 650ml is just right.

　　像這個(gè)圖中，商家明明給的分量和堂食一樣，但是餐盒尺寸選擇過(guò)大，最后裝在盒子里一半都不到，消費(fèi)者第一感覺(jué)就是量少，直接給了差評(píng)。商家再怎么解釋?zhuān)恍窃u(píng)分的影響已經(jīng)客觀存在了，很難挽回。商家要根據(jù)自己出品的菜量裝在盒子里占80%的空間，剩20%空隙是比較理想的。

　　In this picture, the merchant clearly gave the same amount as the dine in food, but the size of the meal box was chosen too large, and in the end, less than half of it was packed in the box. Consumers' first impression was that the quantity was small, so they gave a negative review directly. No matter how the merchant explains it, the impact of one star ratings is already objectively present and difficult to reverse. Merchants should pack 80% of the space in the box according to the amount of food they produce, and the remaining 20% of the space is ideal.

　　3、包裝不當(dāng)導(dǎo)致漏湯，燙傷用戶(hù)

　　3. Improper packaging leads to soup leakage and burns to users

　　用塑料袋裝湯，在客人收到外賣(mài)后，把湯倒入碗中的過(guò)程中非常難控制。建議老板們可以自己模擬操作一下，不是因?yàn)樗芰洗洓](méi)控制好湯撒出來(lái)了，就是塑料袋太薄容易燙傷。一但出現(xiàn)這種意外，客戶(hù)都會(huì)很惱火，一條差評(píng)是跑不了的，還很難安撫，得不償失。

　　It is very difficult to control the process of pouring soup into a bowl after customers receive takeout in plastic bags. It is suggested that bosses can simulate the operation themselves, either because the plastic bag is too soft to control the soup spilling out, or because the plastic bag is too thin and easy to burn. Once such an accident occurs, customers will be very angry. A negative review cannot escape, and it is difficult to appease. It is not worth the loss.

　　商家可以選用這種帶內(nèi)膽單格的打包盒，因?yàn)闇局环虐胪扒腋綦x透氣孔，發(fā)送漏湯的概率大大減少。每套盒子的成本也就增加3~5毛錢(qián)，這個(gè)價(jià)格波動(dòng)區(qū)間絕大部分用戶(hù)是可以接受的。選擇的時(shí)候注意選擇密封性較好的這種，圖二這種一般適用于快餐類(lèi)：

　　Merchants can choose this type of packaging box with a single compartment and inner liner, as the soup is usually only placed in half a barrel and the ventilation holes are isolated, greatly reducing the probability of leaking soup during delivery. The cost of each set of boxes will increase by 3-5 cents, which is a price fluctuation range that most users can accept. When choosing, pay attention to choosing the type with better sealing. Figure 2 is generally suitable for fast food:

　　在商家打包一些湯汁比較多的菜品時(shí)，時(shí)常會(huì)發(fā)生漏湯的現(xiàn)象，本來(lái)交的是一份菜的錢(qián)，活活撒成半份，吃飯的用戶(hù)郁悶，給個(gè)一星差評(píng)。老板更郁悶，辛辛苦苦做好的產(chǎn)品，因?yàn)榕渌统隽藛?wèn)題，差評(píng)還要自己承受。其實(shí)改進(jìn)一下目前使用的打包盒，就可以大大降低漏湯的概率。

　　When merchants package dishes with a lot of soup, there is often a phenomenon of soup leakage. The money originally paid for one dish is scattered into half portions, which makes the customers feel frustrated and give a one star negative review. The boss is even more frustrated, as they have to bear the negative reviews of their hard-earned products due to delivery issues. Actually, improving the packaging box currently in use can greatly reduce the probability of soup leakage.

　　漏湯的原因有三：

　　There are three reasons for soup leakage:

　　1、外賣(mài)盒蓋邊緣扣不緊。這個(gè)多是工作人員操作的原因，現(xiàn)在外賣(mài)盒一般邊緣密封性都比較好。

　　1. The edge of the takeaway box cover cannot be fastened tightly. This is mostly due to the operation of the staff. Nowadays, takeaway boxes generally have good edge sealing.

　　2、外賣(mài)盒材質(zhì)韌性不好。外賣(mài)員送餐的過(guò)程中，有時(shí)為了趕時(shí)間，外賣(mài)容易被磕碰，外賣(mài)盒材質(zhì)太脆的話(huà)容易裂開(kāi)，或者蓋外賣(mài)蓋子時(shí)容易碎裂，都造成外賣(mài)密封不嚴(yán)，漏湯撒湯招致差評(píng)。如果在用戶(hù)評(píng)論中發(fā)現(xiàn)這種情況比較多，在選擇外賣(mài)盒的時(shí)候一定要和客服確認(rèn)打包盒材質(zhì)的韌性好不好，容不容易破損。

　　2. The material of the takeaway box has poor toughness. During the delivery process by delivery drivers, sometimes in order to meet the deadline, the food is easily bumped, the material of the delivery box is too brittle, which can easily crack, or the lid of the delivery can easily shatter, resulting in poor sealing of the delivery and leakage of soup, leading to negative reviews. If you find this situation frequently in user reviews, be sure to confirm with customer service whether the material of the takeaway box has good toughness and is not easily damaged when choosing it.

　　3、透氣孔漏湯。一般裝熱食的打包盒都有透氣口，湯不宜放的太滿(mǎn)，湯放的太滿(mǎn)就容易溢湯，可以用保鮮膜包一下碗口再蓋蓋子，如下圖這種：

　　3. Breathable holes leak soup. Generally, packaging boxes for hot food have breathable ports. Soup should not be filled too full, as it can easily overflow. You can wrap the bowl with plastic wrap and cover it with a lid, as shown in the following picture:

　　這樣一般的狀況都會(huì)保持包裝完好，大大減少外賣(mài)湯溢出的情況。不過(guò)這種做法有一個(gè)缺點(diǎn)，就是比較費(fèi)時(shí)，在訂餐高峰時(shí)間容易拖慢出品速度。也可以考慮或這種透氣孔帶卡扣的打包盒，一個(gè)打包盒的成本會(huì)提高0.2元左右。

　　In this way, the packaging is generally kept intact, greatly reducing the risk of takeaway soup overflowing. However, this approach has a drawback, which is that it is time-consuming and can easily slow down the delivery speed during peak ordering hours. You can also consider using this type of packaging box with breathable holes and buckles, which will increase the cost of one packaging box by about 0.2 yuan.

　　4、面湯沒(méi)有分離，導(dǎo)致面脹、嚴(yán)重影響口感。

　　4. The noodle soup did not separate, causing the noodles to swell and severely affecting the taste.

　　粉類(lèi)和面類(lèi)的商家尤其要注意！因?yàn)槊追酆兔嬗形裕绻檬骋粯?，把粉、面放在湯里一起打包，?jīng)過(guò)外賣(mài)員10~20分鐘的配送，用戶(hù)拿到手的基本就是一坨吸滿(mǎn)了湯脹大的“拌粉”或“拌面”。很多堂食評(píng)價(jià)不錯(cuò)的餐廳，做了外賣(mài)，明明是一樣的菜品，只是因?yàn)橥赓u(mài)打包不當(dāng)，導(dǎo)致差評(píng)太多，嚴(yán)重影響銷(xiāo)量。所以為了保證口感，現(xiàn)在大多數(shù)商家都知道要面湯分離的包裝，但又想節(jié)約成本，索性就把面單獨(dú)放在塑料袋里或者湯單獨(dú)放在塑料袋里，結(jié)果會(huì)招致差評(píng)。

　　Powder and noodle businesses should pay special attention! Because Rice noodles and noodles are water absorbent, if they are the same as the soup, they will be packed together in the soup. After 10~20 minutes of delivery by the delivery clerk, the user will basically get a lump of "mixed flour" or "mixed noodles" filled with swollen soup. Many restaurants with good dine in reviews have made takeout, even though they serve the same dishes. However, due to improper packaging of the takeout, there are too many negative reviews, which seriously affects sales. So in order to ensure the taste, most businesses now know that they need separate packaging for noodles and soup, but they also want to save costs, so they simply put the noodles separately in plastic bags or the soup separately in plastic bags, which will result in negative reviews.

　　湯面分離是唯一的解決辦法！

　　Separation of Noodles in soup is the only solution!

　　6、如何在有限的預(yù)算內(nèi)，讓外賣(mài)包裝為產(chǎn)品加分？

　　6. How to make takeaway packaging add points to products within a limited budget?

　　最近小編店里一次沙拉，受到外賣(mài)后，懶得打字得我也手癢得很想拍照，PO朋友圈同時(shí)去給個(gè)5星好評(píng)。然后我翻看了一下這個(gè)外賣(mài)商家得評(píng)價(jià)，果然這家商鋪得評(píng)價(jià)率很高，評(píng)分很高。還有用戶(hù)收集了它家得便簽紙，從數(shù)量上就可以看到絕對(duì)是復(fù)購(gòu)超過(guò)10單的超級(jí)核心用戶(hù)了！

　　Recently, I had a salad in my shop and after receiving takeout, I was too lazy to type and my hands were itching to take photos. I also posted it on my social media and gave it a 5-star review. Then I looked through the reviews of this food delivery merchant, and sure enough, this shop has a high review rate and a very high rating. Some users have collected their own sticky notes, and from the quantity, it can be seen that they are definitely super core users who have repurchased more than 10 orders!

　　這種“愛(ài)心留言”，并不需要商家絞盡腦汁手寫(xiě)，只要淘寶一搜一堆， 價(jià)格也不貴。這樣的求好評(píng)也不容易引起用戶(hù)的反感。

　　This kind of "love message" does not require merchants to rack their brains and write by hand, as long as they search a lot on Taobao, the price is not expensive. This kind of seeking positive feedback is not likely to cause user backlash.

　　其實(shí)，一個(gè)好的外賣(mài)包裝，一定是功能性?xún)?yōu)先的。保證食物品質(zhì)、便于裝盒、便于運(yùn)輸，一切以實(shí)際出發(fā)。單個(gè)包裝的成本雖小，但積少成多，如何平衡性?xún)r(jià)比和品牌形象等附加價(jià)值，就需要商家根據(jù)自己的匹配客戶(hù)群來(lái)把握了。

　　Actually, a good takeaway packaging must prioritize functionality. Ensure food quality, easy packaging, and convenient transportation, all based on practicality. The cost of a single package is small, but it accumulates over time. How to balance cost-effectiveness and brand image and other added value requires businesses to grasp according to their matching customer base.

　　本文由  一次性外賣(mài)打包盒 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://hxyflower.cn/   真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is a friendly contribution from a disposable takeaway packaging box For more related knowledge, please click http://hxyflower.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.